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Hyperpigmentation

Hyperpigmentation

Botulinum Toxins in Clinical Aesthetic Practice 3E, Volume One

Botulinum Toxins in Clinical Aesthetic Practice 3E, Volume One

Aesthetic Clinic Marketing in the Digital Age

Regular Price $98.99 Special Price $89.09 $80.99
Stock Status: 5-7 days delivery - print on demand and cannot be cancelled
Availability: In stock
SKU
9781498726726
 

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

More Information
Author Wendy Lewis
Table Of Content

Introduction: Insights on the New Aesthetic Patient Journey.  Fundamentals of Clinic Marketing.  The Marketing Mothership – Your Clinic Website.  Web Marketing from Soup to Nuts.  Your Online Reputation.  The Secret Sauce of Content Marketing.  Getting Social Media Savvy.  F.I.T. – Facebook, Instagram & Twitter.  Photo Sharing Platforms (It’s All About Images). The Value of Video.  LinkedIn – The Most Trusted Network.  Final Thoughts. Appendix 1 Social media shorthand. Appendix 2 20 ways to bump your social media up a notch. References. Resources.

Publish Date 21 Dec 2017
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